This programme – combining 20 general English lessons and 8 Business and Digital Media lessons per week – includes three 1-month modules. Even though the minimum duration is 2 weeks, the school recommends attending at least one full module (1 month) to gain a global overview of the topic. The full programme takes place over 12 weeks (3 modules).
The 3 modules are the following:
- Social Media Marketing and Digital Strategy
- New Technologies, and Communication Systems
- Creative software and the digital media workplace
In the afternoons, students will learn about all the different aspects of business communication; for example, they will acquire specific vocabulary, learn how to approach a brief and how to present a project in a clear and interesting way. The course also requires several hours of independent work every week.