Long term study in immersion: English PLUS Business and Digital Media
Discover Brighton’s creative side through the new “English PLUS Business and Digital Media” programme! Located less than an hour from London, this seaside town has become a dynamic cultural hub, where many digital start-ups have decided to establish their offices.
This programme – combining 20 General English lessons and 8 “Business and Digital Media” lessons per week – includes three 1-month modules. Even though the minimum duration is 2 weeks, the school recommends attending at least one full module (1 month) to gain a global overview of the topic. The full programme takes place over 12 weeks (3 modules).
The 3 modules are the following:
Social Media Marketing and Digital Strategy
New Technologies, and Communication Systems
Creative software and the digital media workplace
In the afternoons, students will learn about all the different aspects of business communication; for example, they will acquire specific vocabulary, learn how to approach a brief and how to present a project in a clear and interesting way. The course also requires several hours of independent work every week.
The school organises practical activities related to the different modules. Students will visit local creative and digital media companies (2 per module) and work on a project that will help them understand the company’s structure and digital strategy, as well as the different roles within the company. They will also attend 2 coaching sessions, where they will put into practice all their newly acquired skills, in order to present a project and make a potential client pitch.
Acquisition of general and specific language skills
Practical application of the language in professional situations
Development of specific business and digital media knowledge
Development of professional connections
About the programme
Course: 20 General English lessons per week (45 min. each) in the mornings (Mon-Fri)
Business and Digital Media: 8 lessons per week in the afternoons (Mon-Thu)